Brands

[SiamSam]

What do you think is the most universally recognized brand in the world? 

[SiamSam]

Is it Apple?

 

 

Apple surpasses Coke as world's best brand

 

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Apple's brand has taken some hits recently but still inspires great customer loyalty and influences buying behaviour, says the consulting firm Interbrand. which ranked Apple the best global brand. Yuya Shino/Reuters

Apple has surpassed Coke as the world's No.1 brand, according to the international brand consulting firm Interbrand.

The company has been ranking brands in its annual reports since 2000, and this is the first year that Coca-Cola is not at the top of its list of 100 top global brands, released Monday.

Interbrand estimates the value of Apple's brand at $98.3 billion US, an increase of 28 per cent over last year.

"Few brands have enabled so many people to do so much so easily, which is why Apple has legions of adoring fans," Interbrand said in the Best Global Brands report.

"Apple has set a high bar for esthetics, simplicity, and ease of use that all other tech brands are now expected to match, and that Apple itself is expected to continually exceed." 

Coca-Cola slipped to third place, falling behind another tech giant, Google.

Consumers love Apple

Interbrand ranks brands based on an analysis of companies' financial results, the role their brand plays in consumers' purchasing behaviour and the ability of their brand to create loyalty in a way that keeps generating demand and future profit.

Brands have to be truly global to appear in the rankings, with a a presence in at least three major continents.

The report points out that although Apple has sold 600 million iOS devices — including iPads, iPhones and iPod Touches — to date, it faces increasing competition from Samsung, which is now the world's biggest and most profitable smartphone manufacturer; Google, whose Android platform and maps are more popular than their Apple counterparts; and Microsoft, whose Windows Phone 8 was well received earlier this year.

The company ended its 2013 fiscal year on Saturday with its stock down 30 per cent from a year ago, but 

The report praised Apple's ability to remain true to its original "Think Different" branding campaign by distinguishing itself even in the retail space.

"The brand’s trendsetting retail stores [according to RetailSails research] are performing 17 times better than any other physical retail store — a fact that seems to justify the trademark Apple received for its distinctive design and layout earlier this year," the report said.

It also said Apple's recent upgrade to its operating system and new finger scan security system are proof that the company has not lost its ability to be innovative.

The company's reputation has taken some hits, however, over the treatment of workers at the factories of Apple's Chinese supplier Foxconn, its conviction for price fixing of e-books, and the revelation that the company was one of several to engage in questionable methods of defraying its tax obligations in the U.S.

But in other areas, it remains an industry leader, the report said.

"Apple is still the only company in the tech industry whose entire product line exceeds U.S. Energy Star specifications," the report said.

The company owns the largest privately owned solar array in the U.S., which fuels its data centre in North Carolina, and is well on its way to meeting its goal of converting fully to renewable energy at its facilities. 

Must focus on Samsung, China

Apple's chances of remaining at the top of the brand rankings are good, the report concludes, as long as it doesn't lose sight of the competition and keeps conquering new markets.

"The focus for the future is clear: Apple must succeed in slowing Samsung's momentum and capture the booming Chinese mobile market," the report says. 

The urgency of that sentiment was made all the more clear earlier this month with the launch of Apple's new phones, which failed to sell as well in China as in other parts of the world

Apple has yet to release its fourth quarter financial results, but analysts are estimating that its revenue for the quarter will be around $36.10 billion. The company's sales for the 2012 fiscal year were $156.5 billion US, and its net income was $41.7 billion.

[globetrotter]

Is it Apple?

Apple surpasses Coke as world's best brand

• Share

  7

• Share

Apple's brand has taken some hits recently but still inspires great customer loyalty and influences buying behaviour, says the consulting firm Interbrand. which ranked Apple the best global brand. Yuya Shino/Reuters

Apple has surpassed Coke as the world's No.1 brand, according to the international brand consulting firm Interbrand.

The company has been ranking brands in its annual reports since 2000, and this is the first year that Coca-Cola is not at the top of its list of 100 top global brands, released Monday.

Interbrand estimates the value of Apple's brand at $98.3 billion US, an increase of 28 per cent over last year.

"Few brands have enabled so many people to do so much so easily, which is why Apple has legions of adoring fans," Interbrand said in the Best Global Brands report.

"Apple has set a high bar for esthetics, simplicity, and ease of use that all other tech brands are now expected to match, and that Apple itself is expected to continually exceed."

Coca-Cola slipped to third place, falling behind another tech giant, Google.

Consumers love Apple

Interbrand ranks brands based on an analysis of companies' financial results, the role their brand plays in consumers' purchasing behaviour and the ability of their brand to create loyalty in a way that keeps generating demand and future profit.

Brands have to be truly global to appear in the rankings, with a a presence in at least three major continents.

The report points out that although Apple has sold 600 million iOS devices — including iPads, iPhones and iPod Touches — to date, it faces increasing competition from Samsung, which is now the world's biggest and most profitable smartphone manufacturer; Google, whose Android platform and maps are more popular than their Apple counterparts; and Microsoft, whose Windows Phone 8 was well received earlier this year.

The company ended its 2013 fiscal year on Saturday with its stock down 30 per cent from a year ago, but

The report praised Apple's ability to remain true to its original "Think Different" branding campaign by distinguishing itself even in the retail space.

"The brand’s trendsetting retail stores [according to RetailSails research] are performing 17 times better than any other physical retail store — a fact that seems to justify the trademark Apple received for its distinctive design and layout earlier this year," the report said.

It also said Apple's recent upgrade to its operating system and new finger scan security system are proof that the company has not lost its ability to be innovative.

The company's reputation has taken some hits, however, over the treatment of workers at the factories of Apple's Chinese supplier Foxconn, its conviction for price fixing of e-books, and the revelation that the company was one of several to engage in questionable methods of defraying its tax obligations in the U.S.

But in other areas, it remains an industry leader, the report said.

"Apple is still the only company in the tech industry whose entire product line exceeds U.S. Energy Star specifications," the report said.

The company owns the largest privately owned solar array in the U.S., which fuels its data centre in North Carolina, and is well on its way to meeting its goal of converting fully to renewable energy at its facilities.

Must focus on Samsung, China

Apple's chances of remaining at the top of the brand rankings are good, the report concludes, as long as it doesn't lose sight of the competition and keeps conquering new markets.

"The focus for the future is clear: Apple must succeed in slowing Samsung's momentum and capture the booming Chinese mobile market," the report says.

The urgency of that sentiment was made all the more clear earlier this month with the launch of Apple's new phones, which failed to sell as well in China as in other parts of the world

Apple has yet to release its fourth quarter financial results, but analysts are estimating that its revenue for the quarter will be around $36.10 billion. The company's sales for the 2012 fiscal year were $156.5 billion US, and its net income was $41.7 billion.

Must be Apple, how many LBs have you met named Coke ?

[ArchieBunker]

Has to be Coke.  Even in the poorest countries, people know Coke.....

[globetrotter]

Has to be Coke.  Even in the poorest countries, people know Coke.....

Colombia being a prime example

[SiamSam]

This isn't restricted to Coke and Apple.

 

My initial query is what you think the most universally recognized brand is. Be it cars, food, bags, jewelry, electronics, food, companies, whatever.

[globetrotter]

This isn't restricted to Coke and Apple.

 

My initial query is what you think the most universally recognized brand is. Be it cars, food, bags, jewelry, electronics, food, companies, whatever.

I always wondered about that when it came to bands (a la rock) and after years and years of travel came to the conclusion that it must be Bob Marley (with Uprising being the king of all albums)

[stoolpusher]

Coke for sure...the gods must be crazy.

[seven]

This isn't restricted to Coke and Apple.

 

My initial query is what you think the most universally recognized brand is. Be it cars, food, bags, jewelry, electronics, food, companies, whatever.

I know it is Apple now, Coke before.

I wouldn't have been surprised if it was Toyota.

Heineken is pretty strong too.

[JaiDee]

Nike is up there. 

[pdogg]

Lots of students in Phnom Penh have Starbucks T-Shirts.

 

Copies.

 

But there are no Starbucks in Cambodia.

[JaiDee]

They have this brand in Phnom Penh, it's always good to have a taste of home in a place like that, despite the fact you could actually get better, fresher chicken in most local homes.

 

They had one of these just 100 yards from my hotel last time I was in PP, ate there twice!

[SiamSam]

Here is the image and brand that I believe is the most well known worldwide:

 

                                                           

                                                            

[ArchieBunker]

I still say its Coke.  McDonalds is a pretty big one as well.....

[xyzzy]

They have this brand in Phnom Penh, it's always good to have a taste of home in a place like that, despite the fact you could actually get better, fresher chicken in most local homes.

 

They had one of these just 100 yards from my hotel last time I was in PP, ate there twice!

 

  You stayed at California 2? I ate there a few times when I needed emergency home style food (I was sick, etc).

 

  As Arch says Coke still has to be #1. Coke is everywhere no matter how poor the country. No matter what part of that poor country. I doubt you can say that about ketchup.

 

  Electronics (non phone) maybe Sony. Although there is a lot of brand dilution in electronics these days and Sony probably isn't as strong as it was once. So maybe that one is passed it's prime.

 

  I went to Guyana in 1984 when the then socialist government wouldn't allow anything to be imported that could be made in country. The grocery store shelves pretty much only had ketchup and soap bars that were labeled beauty bars as they could make soap. <I digress> 

 

  Nike is a pretty good choice. When I was in Jakarta a local complimented me on my Nike cross trainers. I found it amusing they had a label inside that said "made in Indonesia". 

 

  Ford? Toyota?

[JaiDee]

Check out what I found when I was off-roading in Nepal in 2011...which means basically turning down any side road off the paved roads on your rented 'cycle.  Probably 100 miles from Mt. Everest.

 

 Who would ever guess that the same shit which rotted my teeth and stomach when I was a kid [and well into adulthood] would be available way off the grid like that?  Of course I got a cold bottle and downed it.

 

 

 

 

[JaiDee]

  You stayed at California 2? I ate there a few times when I needed emergency home style food (I was sick, etc).

 

 

  No, not sure of the hotel I stayed in but it wasn't that.....it was about a quarter mile from Heart of Darkness down a side street.  There was a KFC on the same street, it was heaven finding that place after a week in Snooky and 2 or 3 days in P.P.

 

       Sometimes when you are traveling you need the comfort of a home brand, even if it's not that great.  For instance, I rarely eat at this place when I am home, but when I was in Prague a few years ago we found a place right in Wenceslas square and ate there 2 days in a row!  After 14 days of various mystery Euro foods it was pure joy to be able to order a burger and fries and some ribs.

[xyzzy]

There are several KFCs in PP. I was thinking of the one on Sisowath around street 98 I think.

 

I ate at the Hard Rock Cafe in Pattaya my first trip when I was having stomach problems. I had a big cheeseburger (imported American beef), fries and a Sprite. The cost back in 2006 was 495 baht!! But at the time I was desperate for something that tasted like home.

 

Just so this isn't a total thread phuck the Hard Rock Cafe was, and still is to a lesser extent, an iconic brand with their T-shirts seemingly everywhere in days gone by. The T-shirts were really in style, until they weren't.  

[JaiDee]

What do you Yanks who visit Pattaya think of Sizzlers?

 

There are 2 or 3 of 'em, always good for a taste of home.

[randiuno]

Michael Jackson...

[randiuno]

Check out what I found when I was off-roading in Nepal in 2011...which means basically turning down any side road off the paved roads on your rented 'cycle.  Probably 100 miles from Mt. Everest.

 

 Who would ever guess that the same shit which rotted my teeth and stomach when I was a kid [and well into adulthood] would be available way off the grid like that?  Of course I got a cold bottle and downed it.

What about the other brand in that picture...Yamaha.

[Lone Ranger]

What do you Yanks who visit Pattaya think of Sizzlers?

 

There are 2 or 3 of 'em, always good for a taste of home.

 

Not been to any in Pattaya but have visited the one in Central Rama 9 in Bangkok and the all you can side salad bar is just as good as any I have had in the UK, Australia or USA 

[JaiDee]

Yeah, I think it's pretty good.....there is one in the Royal Garden plaza out back by the Ripley's museum and I think there may be one in Central Festival.  You can get a really good western meal with free salad bar plus unlimited Iced Tea refills for under 300B.

[JaiDee]

Here is another brand trying to take over the world; it feels like a few dozen of 'em popped up in Bangkok seemingly overnight. Never a big fan myself, will go there in a pinch or when I am in Thailand though.

[ciobha]

The Ferrari Brand logo must be up there as the most recognisable, certainly not as much as Coke or Nike, but certainly well among the top 10. Even though 99.9% of the worlds population could never afford to own one, everybody seems to know what it is.