Yesterday's Bangkok Post. https://www.bangkokpost.com/travel/1937704/thailand-to-turn-away-from-mass-tourism-target-the-wealthy
The government's tourism-revival strategy is to target big spenders seeking privacy and social distancing in the Covid-19 era, rather than try to attract a large number of visitors, according to Tourism Minister Phiphat Ratchakitprakarn.
The pandemic provides an opportunity to reset the sector, which had become reliant on Chinese groups and backpackers, he said in an interview with Bloomberg News.
Once the country’s borders are reopened and so-called travel bubbles are agreed upon, marketing efforts will be geared toward wealthier individuals who want holidays with minimal risks.