Yeah I was wondering about that.. my jim beam had a white label.
While I was out buying Jim Beam, the missus had a bit of nostalgia and wanted 100 pipers, so we got her a bottle but we both tested our drinks and she ranked Jim Beam #1, Four Roses #2, Kahlua #3, 100 pipers #4 and Jack #5.
And with current inflation Jack is $57 a bottle and Makers Mark which is rated better is only a little bit more.
So for the money you can buy a whole lot worse bourbon than Jim Beam.
There's a shop here in Elmhurst that has Thai products but crazy marked up prices.. $3 for a small Singha/ Chang.. but we were curious so we bought 1 of each Singha, Chang and Leo and a small Blend 285.
She agreed the Thai beers and whiskey are a lot more bitter than Coors Light and Bourbon. She has a theory that it became more bitter during transportation on hot shipping containers but corn is corn and barley is barley.